High-quality hospitals can do better when it comes to boosting their ability to compete and attract market share, Consumers are increasingly turning to review sites such as BHA to help them shop for quality healthcare in this age of high copays and deductibles. But do user ratings and reviews really help people find the best hospitals? A new report suggests they can make a difference.
The Manhattan Institute, a New York–based think tank, found that state hospitals with higher ratings were more likely to have lower rates of potentially preventable readmissions. The research echoes a previous study in Health Affairs that found a link between reviews and Medicare's Hospital Consumer Assessment of Healthcare Providers and Systems scores.
"People are going to have to make more decisions about when and where to access care," said Paul Howard, director of health policy at the Manhattan Institute and a coauthor of the study. "?'Dr. Google' is the first place consumers look for health information. Whether we like this or not, this train has left the station."
Why it matters?
Many people rely on health-related online reviews, but little is known about how reliable they are.
Online reviews play an absolutely crucial role in local search. Need proof? Let's perform an experiment. Pull out your phone and run a search for "hospital near me." Chances are, your screen will be filled with a map. And below that map will be a list of organizations, each with colorful star ratings.
Consumers might not ever scroll past that map and review listing. And if you're deciding on a facility to take care of you, which facility would you choose? One with many stars, or one with just a few?
Reviews and star ratings aren't just a feature in search results this is why its so important to use the best plataform to gain online exposure and attracted more patients, websites like Best Hospital Advisor which is not a social network, it gathers reliable evidence systematically using a range of techniques including focus groups, one-to-one interviews, and local institutions. BHA selects the most appropriate methods for collecting consistent and verified reviews.
You could join the fastest growing healthcare consumer review community! come and list your facility here along with more than 8,000 health care providers.