BHA - Why is patient engagement important?

Tuesday 15 May 2018 by Graciela Rojas

The field of patient experience has exploded. At the same time, as population health efforts multiply, efforts to engage patients in their own health have become very popular. Yet these two concepts seem disconnected. Health care professionals talk about engagement in health, but not always the experience of it. We talk about the experience of our patients, but not always their engagement. So . . . what are we really talking about? Do we even know.

A patient’s greater engagement in healthcare contributes to improved health outcomes, and information technologies can support engagement when Providers and patients working together to improve health. Patients want to be engaged in their healthcare decision-making process, and those who are engaged as decision-makers in their care tend to be healthier and have better outcomes.

Studies have shown that a majority of patients are now using online reviews as a first step to finding a new doctor, and nearly 65% of people form an opinion by reading anywhere from one to six reviews.

According to BrightLocal’s Local Consumer Review Survey, 70% of consumers will leave a review for a business if asked, so encouraging patients to leave positive reviews for a practice not only helps to build a solid reputation, but also helps to buffer the occasional negative review.

That’s why it is absolutely essential that doctors strengthen their online reputation.

“Doctors need to get proactive in asking their patients for feedback,” says Matt Buder Shapiro, co-founder and chief marking officer of New York-based patient relationship startup, MedPilot. “In order to increase the chances of receiving feedback, you need to directly ask for it, either in person at the end of a visit or digitally through email/[text message]. Encouraging feedback in general, and not just pleading for good reviews, will make patients much more likely to oblige.”

Janice Johnston, MD, a primary care physician at Arrowhead Health Centers in Glendale, Arizona, says when wrapping up the appointment, she simply asks the patient to leave a short testimonial or review on one of her online review sites.

Advice from a Medical Provider:

“When a patient is a promoter of the practice and has an amazing story to tell, we ask if they would mind sharing on social media or any platform to review hospitals online , and they usually are very willing to do so,” she says. “Having positive reviews and a presence on the web definitely helps when patients are searching for a new provider, especially for Millennials. We all feel better when we have a good connection, and social media and reviews can give a good indication of confidence and the ability to connect.”

Something that can be helpful for patients is Best Hospital Advisor which provides a transparent health care platform where consumers can access, provide feedback and engage in their own health care decision-making it’s a good tool for providers can continuously improve their strategies to provide quality care services.

Why using BHA?
BHA acts as a public portal that aims to empower consumers to enhance transparency and transform healthcare into a global marketplace.

Benefits for Patients by using BHA      

·         Platform to evaluate international healthcare providers
·         Search by geographic area, specialty, procedure, international standards, etc.
·         Access to detailed hospital profile 
·         Access to medical service providers  ratings & reviews
·         Access to hospital  key process indicators
·         Access to patients satisfaction metrics
·         Direct communications channel with medical service providers

Benefits for Providers by using BHA

·         Global exposure platform to a worldwide audience of potential patients
·         Search by geographic area, specialty, procedure, international standards, etc.
·         Profile with detailed medical service provider information
·         Capability to request, capture and publish patient reviews in 65 specialties and 1,300 services
·         Capability to publish hospital  key process indicators
·         Dashboard to visualize and management of key process indicators
·         Dashboard to visualize and management of key process indicators

These days online reviews are very important to influencing others to consider a business. The goal of improving online reviews, patient retention, patient acquisition and customer satisfaction can be achieved with a Platform such as Best Hospital Advisor to evaluate international healthcare providers. Encouraging patients with incentives to post positive reviews adds to this winning strategy.

It is crucial to protect the online reputation as a doctor or medical provider since many patients now based decisions on online reviews.

For more information about BHA click here