Research shows 77 percent of patients conduct an online search before making an appointment with a physician while 16 percent use them to validate the choice of a doctor they’ve tentatively selected, meaning most prospective patients' first impression of a provider or healthcare organization occurs online, before they even step foot inside the facility. Consequently, the need for organizations to grow their online presence, optimize their brand and provide accurate information that can positively influence consumers is clear.
As one of the largest marketing platforms in the world, medicall faciities and doctors might reasonably assume that it is expensive to advertise to users. The truth could not be more different, as many advertisers find their return on investment is exponentially better when using a medical marketing platform Such as BHA. Not only that, but it is also highly customizable, allowing to spend as much or as little as wish at any given time.
A patient's online journey when seeking a provider typically starts with a symptom — the patient will turn to a search engine, such as Google, Bing or Yahoo, or they might turn to a medical website, such as WebMD, for information on what they are feeling. The patient will decide if he or she needs treatment. From these searches, they might discover physicians who treat those symptoms.
The next step in the journey is selection. Patients use provider information available online to vet potential physicians and decide with whom to schedule an appointment. The most important types of information patients want to know is whether a physician accepts their insurance, how highly he or she is rated, where he or she is located and what other patients say about him or her in their reviews.
The third step is the point of care. "The patient experience is no longer just about health outcomes". "There are many subcomponents that need to be understood and measured." For example, the friendliness of staff, wait times, convenience of parking and food selection can have a substantial influence on the overall patient experience, even though these things aren't directly related to medical care.
The final step is feedback. Patients' online reviews — whether negative or positive — are out there for the world to see, and their effect on other prospective patients' provider selection process should not be underestimated. Online reviews are no different than posting something on a billboard for millions of people to see".
This is how important for hospitalsand doctors to have online exposure; Companies like Best Hospital Advisor provide an opportunity for international hospitals to increase exposure to medical travelers who seek to identify providers offering value for money and even local consumers who are shopping for care in a national context. These innovative tool have been developed by Crowd Ventures a healthcare startup which seeks to use the power of the “crowd” to empower consumers in the healthcare market, BHA has a database of 8400 + providers around the world with consumer-based reviews, information on satisfaction surveys, quality data and additional information that patients can use in making healthcare decisions.
Every Medical Facility now gets searched online, as many patients and prospects base their choices on reviews. Since they make judgments based on what they discover online, it’s imperative to know what’s being said about you so that you can manage your online reputation. Even if you execute caution on what your online posts are, someone else may say something negative or unfair about you. Here are strategies on how to protect online reputation for doctors.
It is crucial to protect the online reputation as a doctor or medical provider since many patients now based decisions on online reviews.
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