More patients looking for health care online: Boost your digital presence

Friday 16 February 2018 by Graciela Rojas

Patients are increasingly looking for health care online, so ensuring your organization’s internet presence remains top-notch is more important than ever. For many healthcare consumers, a hospital’s online presence is the first impression they get of your facility – so you need to make it a good one.

More and more patients are researching providers using the internet, according to a new study from Kyruus, a provider-patient matching service. Over half of patients surveyed (53%) used online research to select a new healthcare provider.

While most patients still prefer to book appointments over the phone, and many appreciate referrals from current providers, the increase in digital research signals a changing tide.

Patients want to be able to check out their providers and hospitals before visiting for the first time, and improving your facility’s digital footprint can ensure patients choose you over your competitors.

Just sprucing up your hospital’s website shouldn’t be the only step your organization takes to fine-tune its web presence. The Kyruus study showed patients don’t usually begin their research directly on the hospital’s website – they do a general search first, which means online reviews and social media matter.

Addressing online reviews

You can’t change your hospital’s reviews: There will always be unhappy patients, and usually those patients are the most vocal. You can, however, adapt your strategy for dealing with negative reviews.

Inviting patients to use digital tools as a part of understanding their health and participating in choices about their care, Best Hospital Advisor which provides a transparent health care platform where consumers can access, provide feedback and engage in their own health care decision-making  it’s a good tool for providers can continuously improve their strategies to provide quality care services.

Why using BHA?

BHA acts as a public portal that aims to empower consumers to enhance transparency and transform healthcare into a global marketplace.

Benefits for Patients by using BHA    

·         Platform to evaluate international healthcare providers
·         Search by geographic area,
specialty, procedure, international standards, etc.
·         Access to detailed hospital profile 
·         Access to medical service providers  ratings & reviews
·         Access to hospital  key process indicators
·         Access to patients satisfaction metrics
·         Direct communications channel with medical service providers

Benefits for Providers by using BHA

·         Global exposure platform to a worldwide audience of potential patients
·         Search by geographic area,
specialty, procedure, international standards, etc.
·         Profile with detailed medical service provider information
·         Capability to request, capture and publish patient reviews in 65
specialties and 1,300 services
·         Capability to publish hospital  key process indicators
·         Dashboard to visualize and management of key process indicators
·         Dashboard to visualize and management of key process indicators

These days online reviews are very important
to influencing others to consider a business. The goal of improving online reviews, patient retention, patient acquisition and customer satisfaction can be achieved with a Platform such as Best Hospital Advisor to evaluate international healthcare providers. Encouraging patients with incentives to post positive reviews adds to this winning strategy.
t is crucial to protect the online reputation as a doctor or medical provider since many patients now based decisions on online reviews.

For more information about BHA click here